14. Other Intangible Assets

GroupAcquired
brands and
customer
relationships
£'000
New product
development
costs
£'000
Capitalised
software
£'000
Total
£'000
Cost
At 1st July 20121,3611,389952,845
Additions10227129
At 30th June 20131,3611,4911222,974
Additions15643199
At 30th June 20141,3611,6471653,173
Amortisation
At 1st July 2012534562211,117
Charge for the year11917525319
At 30th June 2013653737461,436
Charge for the year11925338410
At 30th June 2014772990841,846
Carrying value
At 30th June 2014589657811,327
At 30th June 2013708754761,538

Veterinary medicine product development costs are amortised over four to seven years, acquired brands are amortised over 15 years and acquired customer relationships are amortised over ten years. The amortisation period for capitalised software, which principally relates to the bespoke online ordering system, is four years.